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Tis the Season for Effective Holiday Marketing Strategies

Blog IQ Holiday Marketing Strategies Blue package with a Purple bow

DesignIQ Can Help You Hone Effective Messaging

The holiday season is fast approaching. Is your business prepared? Bolstering your inventory, bringing in new product lines, hiring staff, and developing sales are a fantastic place to start. But, as important as these steps are, it is critical you take advantage of every resource at your disposal to maximize your business’ potential as the holiday shopping season progresses. That means executing crafty advertising and creative campaigns to leverage your brand to reach as many people as possible. These steps make a massive difference in how well you do over the next month. The holiday season can make a world of difference on your bottom line and build forward momentum into next year.

Kick Off the Holidays with Small Business Saturday®

Black Friday advertisements might get the attention on your TV screens during Thanksgiving’s football games, but Small Business Saturday® makes a more significant impact on your community. This November 30th, you can kick off the holiday shopping season by taking part in a nationwide shopping experience geared towards small businesses like yourself. Founded by American Express, this event helps small businesses thrive during a time when major retailers receive considerable consumer attention. Sixty-seven cents of every dollar spent at a local business on Small Business Saturday® stays in the community, making the initiative beneficial to everyone who participates. Using Small Business Saturday® to generate interest in your store in advance of the busiest time of the year is a fantastic way to raise awareness and generate additional cash flow as the rest of the year continues.

Enjoy a Bustling Shop All December

Unfortunately, many small businesses lack the resources to take advantage of everything modern advertising, marketing, and branding has to offer. And that’s a shame. That shouldn’t stop you from dreaming big. Why not display attention-grabbing full-page print ads proudly announcing upcoming Small Business Saturday® and holiday sales? What’s stopping you from placing digital advertisements on social media and news websites to catch potential customer eyes and draw them to your shop or business. You can even be brave and adventurous with a rebranding campaign. The holiday season might last only a month or so, but it presents your business with an opportunity to grow your clientele and making a positive impact on your community throughout the year.

Boost Your Shop’s Sales with Print Advertisements

Print ads are still relevant and useful when designed and deployed correctly for the correct target audience. For instance, you might run a store with clientele whom still reads the newspaper with their morning coffee. Print ads still wield considerable power, making them one of the most effective ways to advertise one-day sales and month-long sales. But don’t limit yourself. Newsprint is not the only way to deliver print ads. For instance, non-traditional publications – weeklies and magazines – make an impact on certain niche markets.

Digital Advertisements Present Opportunities for Online Sales

As humans, we’re always looking for ways to connect. The same is true of the customer and business relationship. Connections drive the business world, so you should be seeking methods to make them and shape opinions. Digital advertisements take the principles of print ads and transform them, incorporating video, GIFs, and infographics to make an immediate impact. Even better, using digital ads to promote your business’ presence throughout the holiday shopping season means exposure in mediums unavailable to print ads – such as news outlet websites and social media. Younger audiences respond well to them, something crucial to companies who want to continue to grow their business.

Put Your Best Foot Forward with a Brand-New Website

Websites signal your company is ready to face the challenges of the digital world. Websites are versatile tools. You shouldn’t let your website sit idle on the internet. You can share your site through social media, drawing more visitors to the website, and in turn, to your store. Websites allow you to highlight what you believe is important about your business, which comes in handy when it comes time to use it to promote special events at your store. Don’t hesitate to contact an experienced website building company if you are dissatisfied with your current site or don’t have one at all. You’ll be amazed at the difference it makes. Once you’ve built your new website, explore the opportunities provided by SEO (Search Engine Optimization).

Many business owners don’t fully understand SEO, but it is a critical tool. SEO allows companies to target weaker areas of their business and place higher in search results. Effectively-written SEO content can dramatically improve your visibility online. Its utility rises beyond emphasizing one aspect of your business. We can write copy explicitly geared to Small Business Saturday®, making sure your company appears high in Google search results. Don’t miss out on a golden opportunity to further hone your message and ensure as many people as possible see what makes you so unique.

Use the Power of Social Media to Promote Your Business

You know how prevalent social media is in the modern world. But have you considered making it a primary component of your marketing strategy? Professional social media campaigns use a comprehensive knowledge of what users like to glean data and deploy the right links and messages at the right time. Understanding the tricks of the trade and mastering the art of Facebook, Twitter, and Instagram gives you a serious leg up on the competition. It’s also one of the fastest ways to make a difference in your bottom line. A few social media posts as the snow falls and the candy canes amass can result in a successful season.

How DesignIQ Can Help You Maximize Your Visibility

So where do you go from here? Understanding the value of various advertising and marketing strategies is essential, but so is finding the right partner to execute your plans. DesignIQ has the infrastructure and creative teams to make your dreams a reality. Whether you need a print advertising campaign or a strategic rebrand, designIQ can help. We can design attention-grabbing advertisements, build a brand-new website, or add targeted SEO copy and blogs to your existing site, all with your business’ goals in mind. There’s no limit to your potential, so let designIQ help you reach it. Contact us today to get started on your next design campaign.